The SEO add-on will optimize your ajax loaded content for search engines and site visitors by generating standard WordPress paging URLs with each Ajax Load More query.

Enable paging URLs as you scroll and provide visitors the ability to use their forward and back browser buttons to navigate through the Ajax loaded pages.


A few key features of the Search Engine Optimization add-on for Ajax Load More.

Friendly URLs

Track your current page position through the browsers address bar which is updated with every Load More action.

View Example

Google Analytics

Track visitor interaction and engagement by sending pageviews to your Google Analytics account.

Fwd & Back Buttons

Allow visitors to navigate between ajax loaded pages using their forward and back browser buttons.

URL Sharing

Visitors can easily share direct links to content no matter how deep the ajax loaded content is.

Add-on Details

Learn more about the Search Engine Optimization add-on.

How It Works

The Search Engine Optimization add-on works by generating unique URLs (via JavaScript) each time a user clicks the ‘Load More‘ button or a new page comes into view. The URLs can then be submitted to search engines or shared by your site visitors for immediate access to Ajax loaded content.


Implementing friendly URLs is quick and easy – simply set the seo parameter to true within the Ajax Load More shortcode and your paging URLs will be enabled. From custom post types and custom taxonomies to category and tag archives – you can add paging URLs in any situation.

Example Shortcode[ajax_load_more seo="true" post_type="portfolio" taxonomy="portfolio-type" taxonomy_terms="design" posts_per_page="4"]

Search Engine Indexing

When the Search Engine Optimization addon is enabled, an initial server side query is dispatched and the results are rendered in a¬†<noscript/>¬†element. This makes the Ajax’d content accessible to Googlebot and other search crawlers without requiring JavaScript to be executed.

Along with this initial query, a numbered pagination is also created within the same <noscript/> element and provides a way for the search crawlers to easily navigate through additional pages for indexing.

Paged URLs

When a user requests a paged URL ( only the posts that are relevant to the current page are rendered into the <noscript/> element.

For example, if you were to load page 3 of our blog. You will notice that three pages worth of content has been loaded, however only the four posts that would be normally be found on page/3 are present in the <noscript/> element.


Back Button

The SEO add-on maintains page state by adding support for back and forward button interactions and page refresh.

As users scroll and load additional pages, the page currently in view will be stored in browser history and accessible via the browser back/fwd buttons and refresh. This means if a user views some content via infinite scrolling and clicks into an article they can use the browser back button and be taking directly to the page and location where they left off.

Try it on our Blog

The Search Engine Optimization add-on supports both Pretty and Plain permalinks. The add-on will automatically locate which permalink structure you are using so you won’t need to adjust any settings before getting started.

You can adjust your WordPress permalink structure by visiting Settings > Permalinks in your admin.

Ajax Load More Permalink Settings

Posts Per Page

To avoid page not found (404) errors and other issues that could arise on category, tag and other archive/listing pages, we recommend the value of the posts_per_page parameter in your Ajax Load More shortcode be the same or greater than the value of Blog pages show at most setting defined in your WordPress admin – this setting is found under settings > reading.

Posts Per Page

Note: A fallback is in place that checks both values and will adjust the posts_per_page shortcode parameter if it is lower than the Blog pages show at most value.


You won’t always want your content to be generating paging URLs. To get around this you must activate the SEO add-on within each of your ajax_load_more shortcodes – this will give you full control over where paging will happen on your website.

SEO Shortcode Builder

Simply set seo to true and your paging URLs will be implemented automatically – you can also set the seo value while building a shortcode in the shortcode builder.

Example Shortcode[ajax_load_more seo="true" post_type="post"]


Upon purchase of this add-on you will receive a confirmation/purchase receipt email. Your receipt will contain a direct link for downloading your copy of Ajax Load More: Search Engine Optimization and a license key.

After downloading the add-on, upload the unzipped files to your /wp-content/plugins/ directory or visit your plugins dashboard and upload the downloaded .zip under Add New.

License Activation

To activate your add-on and receive updates directly in your WordPress plugins dashboard users are required to enter the license key that was included with their purchase receipt.

To activate a license key:

  1. Visit the Licenses section within the Ajax Load More plugin.
  2. Enter the product key and click Activate License.
  3. If the status indicator turns green your add-on has been successfully activated (example below).
License Key Example

If you did not receive your confirmation/purchase receipt email and license key, please check your spam/junk folder and if you still cannot locate the email please contact me at darren [at] or use the Product Support form on the website.